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Photo of a BMW XM

BMW XM

BMW M's first plug-in hybrid turned the wick to 738 hp in XM Label form.12

Researched November 2, 2026 from 31 sources

At a glance

0400800
469–738 hpPower
0510
3.8–5.1 s0–100 km/h
0150300
250–290 km/hTop speed
05001,000
700–1,000 N·mTorque
01,5003,000
2,695–2,749 kgWeight

The coral arc spans the family, from its mildest version to its wildest.4511

Engine
50e: 3.0 L B58 turbo I6; XM/Label: 4.4 L S68 twin-turbo V8; PHEVs4
Layout
Front-engine, M xDrive all-wheel drive4
Gearbox
8-speed M Steptronic automatic with an integrated electric motor4
Built at
Plant Spartanburg, Greer, South Carolina, United States4

The story

Created to bring new buyers to BMW M, the XM marked M's 50th anniversary with its first plug-in hybrid and first standalone car since the M1. The G09 uses CLAR and is related to the X7.134

2021: Concept XM debuts at Art Basel Miami20212022: G09 debuts with 644 hp · Spartanburg starts building the XM20222023: XM Label Red arrives with 738 hp · 10:48.60 at Pikes Peak20232024: XM 50e adds six-cylinder power · Mystique Allure takes Cannes · 2025 XM by Kith: 47 worldwide2024 BMW M1 (E26): 1978–1981E26BMW Concept XM: 2021BMW XM (G09): 2022–presentG09 19801990200020102020
GenerationsBefore and afterMilestones3418
Show the numbers
YearWhat happened
1978–1981BMW M1 (E26)
2021BMW Concept XM
2022–presentBMW XM (G09)
2021Concept XM debuts at Art Basel Miami
2022G09 debuts with 644 hp
2022Spartanburg starts building the XM
2023XM Label Red arrives with 738 hp
202310:48.60 at Pikes Peak
2024XM 50e adds six-cylinder power
2024Mystique Allure takes Cannes
20242025 XM by Kith: 47 worldwide
  1. 2021

    Concept XM debuts at Art Basel Miami

    The Miami Beach concept previews the production XM, combining a V8 with an electric motor.3

  2. 2022

    G09 debuts with 644 hp

    Design credits pair Marcus Syring and Hussein Al-Attar with Boson Huang for the exterior and Chris Lee for the interior.14

  3. 2022

    Spartanburg starts building the XM

    December production begins with steel springs, adaptive dampers, 48 V active anti-roll bars and rear-wheel steering.14

  4. 2023

    XM Label Red arrives with 738 hp

    The uprated V8 hybrid brings 1,000 Nm and 75–83 km WLTP from 25.7 kWh usable, with 7.4 kW AC charging. A separate Frozen Carbon Black edition is capped at 500 cars.45

  5. 2023

    10:48.60 at Pikes Peak

    After June's crash, Matt Mullins returns in September: XM Label Red sets a certified hybrid-SUV record, outside the race-day records.67

  6. 2024

    XM 50e adds six-cylinder power

    March production adds the XM 50e for the German market: a 3.0 L inline-six, 469 hp, 700 Nm and 77–83 km WLTP electric range.48

  7. 2024

    Mystique Allure takes Cannes

    The Naomi Campbell-inspired one-off pairs velvet and sequins with a bespoke electric-driving soundtrack developed with Hans Zimmer.9

  8. 2024

    2025 XM by Kith: 47 worldwide

    The 2025 edition offers Frozen Techno Violet or Frozen Black, Kith-monogrammed leather and “1/47” door-sill markings.10

Every generation

  • BMW M1
    E261978–1981
  • BMW XM
    G092022–present

Power over the years

From 644 hp to 738 hp in 0 years.

0200400600800 20222024 hp 2023 · 644 hp · 2023 XM2023 · 738 hp · XM Label Red2024 · 469 hp · XM 50e (German market) 738 hp XM Label Red 644 hp 2023 XM
45812
Show the numbers
YearHorsepowerModel
20236442023 XM
2023738XM Label Red
2024469XM 50e (German market)

Versions

5 versions worth knowing, with their power.

  • XM

    Standard

    XM

    2023–2025

    644 hp
  • XM 50e

    Standard

    XM 50e

    2024–

    469 hp
  • XM by Kith

    Limited

    XM by Kith

    2025

  • Limited

    XM Label Frozen-Style Edition

  • Special

    XM Mystique Allure

    2024

    1 built

How to spot one

Look for

  • Two-piece split headlights hide the low/high beams behind heavily tinted panels.16
  • An enormous kidney grille has an illuminated outline.16
  • Pairs of hexagonal exhaust outlets stack vertically in the rear bumper.9
  • Twin BMW roundels sit high in the rear-window corners, a styling reference to the M1.16
  • Some cars wear optional gold exterior trim.16

Year by year

  1. 2024

    XM 50e adds Pearl-effect Chrome grille/diffuser trim, a black side band and silver-bordered badges.8

  2. June 2025 (Europe)

    Label's standard wheels in Europe grow from 21 to 22 inches, in 922 M Bicolor design.17

  3. 2026

    Label gains Frozen Tanzanite Blue paint and optional black 23-inch 1096 M wheels.1317

  4. 2026

    Light Carpet becomes available; the Frozen-Style Edition includes it as standard.15

Don’t confuse it with

  • Photo of a BMW XM
    XM
    Photo of a BMW X7
    BMW X7

    BMW X7

    Look for the XM's sloping roof, stacked exhausts and twin rear-window roundels; it has two rows to the X7's three.41416

Against its rivals

  • BMW M2

    XM vs BMW M2

    Quarter mile lower is better

    XM11.8 s
    BMW M211.8 s
    12
  • BMW iX M60

    XM vs BMW iX M60

    Quarter mile lower is better

    XM11.7 s
    BMW iX M6011.5 s
    14
  • Lamborghini Urus Performante

    XM vs Lamborghini Urus Performante

    0–100 km/h lower is better

    XM4.1 s
    Lamborghini Urus Performante3.3 s
    20

Prices

Price when new
$0$50K$100K$150K$200K 2022202420262028 2023 · $159,000 · US base XM, MSRP2023 · $168,395 · US XM, as tested2024 · $159,000 · US base XM2024 · $185,995 · US base XM Label2025 · $160,500 · US base XM2026 · $159,600 · US base XM Label 2023 · $159,000 · US base MSRP, 2023; $995 destination extra
11314193031
Show the numbers
YearPriceAmountDetail
2023Launch price$159,000US base MSRP, 2023; $995 destination extra
2023Price when new$159,000US base XM, MSRP
2023Price when new$168,395US XM, as tested
2024Price when new$159,000US base XM
2024Price when new$185,995US base XM Label
2025Price when new$160,500US base XM
2026Price when new$159,600US base XM Label

The rest of the story is in the app

The full file tells why each version matters, the legend behind the car and what to check before buying one.

  • Versions

    • Why each of the 5 versions matters

  • Legend

    • 14 stories from its legend
    • “10:48.60 at Pikes Peak, in the hybrid SUV class”
    • “A tree, a rollover, then a September return”

  • Generations

    • The story of each of the 3 generations

  • Market

    • 6 things to check before buying one
    • Where prices are heading, and why
Read the full file in SPOT

SPOT is free on iPhone. Full car files come with SPOT Plus.

Sources

Every fact on this page links to the source it rests on.

See all 31 sources
  1. The First-Ever BMW XM: A BMW M Original. newsroom.bmwgroup.com
  2. The Only BMW XM Label Special Edition In India Costs $376,500 bmwblog.com
  3. The BMW Concept XM – power and luxury beyond all conventions. newsroom.bmwgroup.com
  4. BMW XM - Wikipedia en.wikipedia.org
  5. The BMW XM Label Red. newsroom.bmwgroup.com
  6. BEHIND THE WHEEL - Matt Mullins - Pikes Peak International Hill Climb ppihc.org
  7. BMW XM Label Red Set Pikes Peak Record after June Crash caranddriver.com
  8. BMW model update measures for spring 2024. newsroom.bmwgroup.com
  9. World premiere in Cannes: the BMW XM Mystique Allure, inspired by Naomi Campbell. newsroom.bmwgroup.com
  10. The 2025 BMW XM by Kith kith.com
  11. BMW XM review – the most powerful BMW on sale, and also the worst | evo evo.co.uk
  12. 2023 BMW XM First Test Review: Confusing as Hell, Till You Drive It motortrend.com
  13. BMW Slashed This SUV's Price By Over $27K, Yet You May Pay More Than Last Year | Carscoops carscoops.com
  14. Tested: 2023 BMW XM Challenges Your Expectations caranddriver.com
  15. The BMW XM Label Frozen-Style Edition Will Be Rare bmwblog.com
  16. BMW XM Filmed On A Rainy Day In Cape York Green With Gold Trim bmwblog.com
  17. New BMW XM options: maximum exclusivity and breathtaking performance. newsroom.bmwgroup.com
  18. BMW M1 - Wikipedia en.wikipedia.org
  19. 2023 BMW XM First Drive Review: A Royally Quick Plug-In Hybrid SUV thedrive.com
  20. BMW XM/Lamborghini Urus autozeitung.de
  21. 2023 MotoGP™ finale: Francesco Bagnaia wins the BMW M Award again – Presentation of the new BMW XM Label Red Safety Car. newsroom.bmwgroup.com
  22. Leadership changeover at high-performance car maker’s Research & Development department. newsroom.bmwgroup.com
  23. Global cultural pioneers present the new BMW XM at Coachella 2023. newsroom.bmwgroup.com
  24. The Secret Agreement Ensuring BMW Has No Problem Using Citroen's XM Badge On Super-SUV | Carscoops carscoops.com
  25. BMW celebrates innovation, lifestyle and digital creativity at ApeFest 2025 in Las Vegas. newsroom.bmwgroup.com
  26. BMW XM Resale Value and Depreciation - iSeeCars.com iseecars.com
  27. BMW Issues 79,670-Car Recall over Potential for Brake Malfunction caranddriver.com
  28. BMW XM 2023 ENGINE AND ENGINE COOLING:EXHAUST SYSTEM:EMISSION CONTROL:CATALYTIC CONVERTOR Recall NHTSA Campaign ID Number: 23V294000 | Justia auto-recalls.justia.com
  29. New BMW XM Label 2026 review: heavy, loud, expensive and ridiculous | Auto Express autoexpress.co.uk
  30. 2024 BMW XM Buyers Guide bmwblog.com
  31. 2024 BMW XM Label First Drive Review: It Doesn’t Need You to Think It’s Pretty motortrend.com
  • newsroom.bmwgroup.com
  • bmwblog.com
  • en.wikipedia.org
  • ppihc.org
  • caranddriver.com
  • kith.com
  • evo.co.uk
  • motortrend.com
  • carscoops.com
  • thedrive.com
  • autozeitung.de
  • iseecars.com
  • auto-recalls.justia.com
  • autoexpress.co.uk

Photo credits

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