At a glance
The story
Launched in 1925 to replace the Silver Ghost, Phantom began as a chassis for individually commissioned coachwork. By its 2025 centenary, eight generations had carried the name at the top of Rolls-Royce's range.12
Show the numbers
| Year | What happened |
|---|---|
| 1906–1926 | Rolls-Royce Silver Ghost (40/50) |
| 1925–1931 | Rolls-Royce Phantom I (I) |
| 1929–1935 | Rolls-Royce Phantom II (II) |
| 1936–1939 | Rolls-Royce Phantom III (III) |
| 1950–1956 | Rolls-Royce Phantom IV (IV) |
| 1959–1968 | Rolls-Royce Phantom V (V) |
| 1968–1990 | Rolls-Royce Phantom VI (VI) |
| 2003–2017 | Rolls-Royce Phantom VII (RR01) |
| 2017–present | Rolls-Royce Phantom VIII (VIII) |
| 1925 | The New Phantom replaces Silver Ghost |
| 1936 | Phantom III brings V12 power |
| 1950 | 18 straight-eights for royalty |
| 1998 | BMW buys the Rolls-Royce name |
| 2003 | Goodwood's first Phantom VII |
| 2012 | Phantom VII gains eight speeds |
| 2017 | Phantom VIII gets a new skeleton |
| 2022 | Series II arrives with Phantom Platino |
| 2025 | 100 years, 25 Centenary Phantoms |
- 1925
The New Phantom replaces Silver Ghost
A new overhead-valve straight-six replaces the Silver Ghost's side-valve engine; owners commission their own coachwork.2
- 1936
Phantom III brings V12 power
Phantom III introduces a V12 and independent front suspension, raising output from Phantom II's 120 hp to 165 hp.1
- 1950
18 straight-eights for royalty
Phantom IV pairs a straight-eight with extraordinary exclusivity: just 18 are built from 1950 to 1956, offered only to royalty and heads of state.3
- 1998
BMW buys the Rolls-Royce name
BMW acquires the Rolls-Royce name in July, starting the project that will create a new car and a new factory.4
- 2003
Goodwood's first Phantom VII
Phantom VII launches the Goodwood era with spaceframe bodywork and a complete car built entirely in-house.15
- 2012
Phantom VII gains eight speeds
Series II brings an eight-speed automatic, full LED headlights and a new differential; combined fuel consumption falls 10%.67
- 2017
Phantom VIII gets a new skeleton
The Architecture of Luxury debuts under Phantom VIII, alongside Rolls-Royce's first four-wheel steering and road-scanning air suspension.18
- 2022
Series II arrives with Phantom Platino
The eighth-generation Series II gains an illuminated grille. Phantom Platino marks the launch with leather front seats and fabric rear seats.9
- 2025
100 years, 25 Centenary Phantoms
The 25-car Phantom Centenary Private Collection celebrates 100 years with solid gold Spirit of Ecstasy mascots and 160,000-stitch rear-seat textiles.10
Every generation

40/501906–1926 
I1925–1931 
II1929–1935 
III1936–1939 
IV1950–1956 
V1959–1968 
VI1968–1990 
RR012003–2017 
VIII2017–present
Power over the years
From 120 hp to 563 hp in 88 years.
Versions
9 versions worth knowing, with their power.
-
Standard
Phantom VIII
2017–present
563 hp -
Performance
Phantom II Continental
281 built
-
Limited
Phantom Zenith Collection
2016
50 built
-
Limited
Phantom Drophead Coupé Waterspeed Collection
2014
35 built
-
Limited
Phantom Centenary Private Collection
2025
25 built
-
Special
Phantom Platino
2022
-
Special
Phantom Oribe
2021
1 built
-
Special
Phantom Syntopia
2023
1 built
-
Special
Phantom Goldfinger
2024
1 built
How to spot one
Look for
- VII: RR wheel-center logos remain upright while the wheels turn.611
- VIII: the grille integrates into the surrounding bodywork.811
Year by year
- 1963 (V)
Phantom V adopted new front fenders housing quad headlights.12
- 2009 (VII)
Saloons gained a shallower steel grille, revised front bumper, illuminated door handles and standard 21-inch wheels.611
- 2013 model year (VII)
Series II replaces the round lower lamps with thin light strips and introduces full LED headlights.6711
- 2017 (VIII)
VIII integrates the grille into the bodywork and uses relatively small headlights and taillights.81119
- 2023 model year (VIII)
Series II adds a polished bar above the grille, grille illumination and star-pattern headlamp bezels.8911
Don’t confuse it with

Phantom 
Ghost / Ghost Black Badge Ghost / Ghost Black Badge
Ghost has a shorter body and wheelbase; Black Badge also replaces its silver chrome trim with black.20
Against its rivals
-
-
Phantom vs Rolls-Royce Ghost Black Badge
Base price lower is better
Phantom$480,350Rolls-Royce Ghost Black Badge$442,70020 -
Phantom vs Mercedes-Maybach S680
0–60 mph lower is better
Phantom4.5 sMercedes-Maybach S6803.7 s23
Prices
Value today $61.0K–$267.0K29303132
Show the numbers
| Year | Price | Amount | Detail |
|---|---|---|---|
| 2004 | Price when new | $320,000 | US estimated base, Phantom |
| 2018 | Price when new | $450,000 | US base, short wheelbase |
| 2018 | Price when new | $530,000 | US base, long wheelbase |
| 2019 | Price when new | $569,750 | US optioned Phantom, sticker total |
| 2023 | Price when new | $480,350 | US base, Phantom |
| 2023 | Price when new | $651,450 | US as tested, Phantom |
| 2026 | Price when new | $555,350 | US starting MSRP, Phantom |
| 1985 | Auction sale | $2,299,000 | 1965 Phantom V, John Lennon's, Sotheby's |
| 2025 | Auction sale | $263,700 | 2019 Phantom, 10k miles, BaT |
| 2025 | Auction sale | $434,000 | 1934 Phantom II Continental, Gurney Nutting, Monterey |
| 2025 | Auction sale | $137,500 | 1927 Phantom I Pall Mall Tourer, Hershey |
| 2025 | Auction sale | $86,900 | 2005 Phantom, 20k miles, BaT |
| 2025 | Auction sale | $191,000 | 2009 Phantom Drophead Coupe, 13k miles, BaT |
| 2025 | Auction sale | $141,000 | 1928 Phantom I Pall Mall Tourer, 76k shown TMU, BaT |
| 2025 | Auction sale | $181,000 | 2013 Phantom, 2,700 miles, BaT |
| 2025 | Auction sale | $62,000 | 1964 Phantom V Mulliner Park Ward, 7k shown TMU, BaT |
| 2026 | Auction sale | $61,000 | 2004 Phantom, 81k miles, BaT |
| 2026 | Auction sale | $70,000 | 2005 Phantom, 45k miles, BaT |
| 2026 | Auction sale | $267,000 | 2013 Phantom Drophead Coupe, 13k miles, BaT |
| 2026 | Value today | $61,000–$267,000 |
The rest of the story is in the app
The full file tells why each version matters, the legend behind the car and what to check before buying one.
Versions
- Why each of the 9 versions matters
Legend
- 14 stories from its legend
- “A $2,299,000 rock-memorabilia record”
- “AU1 hid gold in its bodywork”
Generations
- The story of each of the 9 generations
Market
- 6 things to check before buying one
- Where prices are heading, and why
SPOT is free on iPhone. Full car files come with SPOT Plus.
Sources
Every fact on this page links to the source it rests on.
See all 42 sources
- ROLLS-ROYCE PHANTOM: 100 YEARS OF PERFECTION newsroom.rolls-roycemotorcars.com
- Rolls-Royce Phantom I - Wikipedia en.wikipedia.org
- ROLLS-ROYCE CELEBRATES 100 YEARS OF PHANTOM AT GOODWOOD REVIVAL 2025 newsroom.rolls-roycemotorcars.com
- 2004 Rolls-Royce Phantom - First Drive Review caranddriver.com
- MODELS OF THE MARQUE – THE 2000s: THE ROLLS-ROYCE PHANTOM VII newsroom.rolls-roycemotorcars.com
- Rolls-Royce Phantom VII - Wikipedia en.wikipedia.org
- 2013 Rolls Royce Phantom Saloon, Convertible And Coupe Receive Their First Facelift [61 Photos] | Carscoops carscoops.com
- Rolls-Royce Phantom VIII - Wikipedia en.wikipedia.org
- ROLLS-ROYCE PHANTOM: A NEW EXPRESSION newsroom.rolls-roycemotorcars.com
- ROLLS-ROYCE MOTOR CARS PRESENTS THE PHANTOM CENTENARY PRIVATE COLLECTION: A DEFINING STATEMENT, 100 YEARS IN THE MAKING newsroom.rolls-roycemotorcars.com
- Rolls-Royce Phantom - Wikipedia en.wikipedia.org
- Rolls-Royce Phantom V - Wikipedia en.wikipedia.org
- Rolls-Royce Phantom II - Wikipedia en.wikipedia.org
- Rolls-Royce Phantom III - Wikipedia en.wikipedia.org
- Rolls-Royce Phantom VI - Wikipedia en.wikipedia.org
- Rolls Royce Ends Phantom Production With 50 Zenith Collection Models | Carscoops carscoops.com
- Rolls-Royce Motor Cars London hosts Waterspeed Phantom Drophead Coupé world debut hrowen.co.uk
- ROLLS-ROYCE AND THE ART WORLD newsroom.rolls-roycemotorcars.com
- 2018 Rolls-Royce Phantom First Drive Review %%sep%% %%sitename%% motortrend.com
- 2023 Rolls Royce Phantom and Ghost Black Badge Review: Unparalleled Parallels motortrend.com
- Rolls-Royce Silver Ghost - Wikipedia en.wikipedia.org
- Bentley Arnage R, Maybach 57, and Rolls-Royce Phantom - Road Test & Review - Automobile Magazine motortrend.com
- 2026 Rolls-Royce Phantom Review, Pricing, and Specs caranddriver.com
- Rolls-Royce Silver Seraph - Wikipedia en.wikipedia.org
- A CENTURY OF POWER AND INFLUENCE: THE ROLLS-ROYCE PHANTOM AT 100 newsroom.rolls-roycemotorcars.com
- Rolls-Royce Phantom III | Bond Lifestyle jamesbondlifestyle.com
- Rowan Atkinson checks in with Top Gear, shows off V16-powered Rolls-Royce Phantom - Autoblog autoblog.com
- 102EX – PHANTOM EXPERIMENTAL ELECTRIC PRESS KIT newsroom.rolls-roycemotorcars.com
- 2004 Rolls-Royce Phantom for sale on BaT Auctions - sold for $61,000 on August 19, 2026 (Lot #258,593) | Bring a Trailer bringatrailer.com
- 45k-Mile 2005 Rolls-Royce Phantom for sale on BaT Auctions - sold for $70,000 on August 4, 2026 (Lot #255,758) | Bring a Trailer bringatrailer.com
- 10k-Mile 2019 Rolls-Royce Phantom for sale on BaT Auctions - sold for $263,700 on July 30, 2025 (Lot #202,795) | Bring a Trailer bringatrailer.com
- 13k-Mile 2013 Rolls-Royce Phantom Drophead Coupe for sale on BaT Auctions - sold for $244,000 on June 11, 2026 (Lot #247,264) | Bring a Trailer bringatrailer.com
- 1934 Rolls-Royce Phantom II Continental Drophead Sedanca Coupe by Gurney Nutting | Monterey 2025 | RM Sotheby's rmsothebys.com
- Rolls-Royce Phantom VII buyer's guide - Luxury for a bargain? bmwblog.com
- Pre-Owned Rolls-Royce Buyer's Guide: Phantom, Ghost, Wraith - Exotics Hunter exoticshunter.com
- 1927 Rolls-Royce Phantom I Pall Mall Tourer by Rolls-Royce Custom Coach Work | Hershey 2025 | RM Sotheby's rmsothebys.com
- John Lennon's psychedelic Rolls-Royce - Wikipedia en.wikipedia.org
- 20k-Mile 2005 Rolls-Royce Phantom for sale on BaT Auctions - sold for $86,900 on December 23, 2025 (Lot #224,694) | Bring a Trailer bringatrailer.com
- 13k-Mile 2009 Rolls-Royce Phantom Drophead Coupe for sale on BaT Auctions - sold for $191,000 on November 1, 2025 (Lot #217,646) | Bring a Trailer bringatrailer.com
- No Reserve: 1928 Rolls-Royce Phantom I Pall Mall Tourer for sale on BaT Auctions - sold for $141,000 on July 19, 2025 (Lot #200,983) | Bring a Trailer bringatrailer.com
- 2,700-Mile 2013 Rolls-Royce Phantom for sale on BaT Auctions - sold for $181,000 on May 7, 2025 (Lot #190,641) | Bring a Trailer bringatrailer.com
- No Reserve: 1964 Rolls-Royce Phantom V Limousine by Mulliner Park Ward for sale on BaT Auctions - sold for $62,000 on March 18, 2025 (Lot #184,119) | Bring a Trailer bringatrailer.com
- newsroom.rolls-roycemotorcars.com
- en.wikipedia.org
- caranddriver.com
- carscoops.com
- hrowen.co.uk
- motortrend.com
- jamesbondlifestyle.com
- autoblog.com
- bringatrailer.com
- rmsothebys.com
- bmwblog.com
- exoticshunter.com
Photo credits
- Photo: Sicnag, CC BY 2.0, via Wikimedia Commons
- Photo: Charles01, CC BY-SA 3.0, via Wikimedia Commons
- Photo: Alexander-93, CC BY-SA 4.0, via Wikimedia Commons
- Photo: Mr.choppers, CC BY-SA 3.0, via Wikimedia Commons
- Photo: Mr.choppers, CC BY-SA 3.0, via Wikimedia Commons
- Photo: MrWalkr, CC BY-SA 4.0, via Wikimedia Commons
- Photo: Mr.choppers, CC BY-SA 3.0, via Wikimedia Commons
- Photo: JoachimKohler-HB, CC BY-SA 4.0, via Wikimedia Commons
- Photo: Rex Gray from Southern California, CC BY 2.0, via Wikimedia Commons
- Photo: MrWalkr, CC BY-SA 4.0, via Wikimedia Commons
- Photo: Alexander-93, CC BY-SA 4.0, via Wikimedia Commons
- Photo: MrWalkr, CC BY-SA 4.0, via Wikimedia Commons