Toyota Prius
The 1997 Prius put the world's first mass-produced gasoline-electric hybrid on the street.1
Researched October 28, 2026 from 35 sources
At a glance
The coral arc spans the family, from its mildest version to its wildest.31013141516
The story
G21 began in 1993 to create a low-emission family car. Eiji Toyoda urged the effort, Shoichiro Toyoda backed it, and Satoshi Ogiso helped develop the Prius: the first mass-produced gasoline-electric hybrid.23
Show the numbers
| Year | What happened |
|---|---|
| 1997–2003 | Toyota Prius (first generation) (XW10) |
| 2003–2012 | Toyota Prius (second generation) (XW20) |
| 2009–2016 | Toyota Prius (third generation) (XW30) |
| 2015–2022 | Toyota Prius (fourth generation) (XW50) |
| 2022–present | Toyota Prius (fifth generation) (XW60) |
| 1994 | Go hybrid or lose the project |
| 1997 | December 10: the NHW10 goes on sale |
| 2003 | A Kammback liftback with 110 hp |
| 2009 | 2010 Prius: 1.8 liters and 134 hp |
| 2011 | Prius becomes a wider family |
| 2015 | TNGA and all-wheel drive in Japan |
| 2016 | Prius Prime brings a second plug-in |
| 2017 | 6.1 million Prius-family sales |
| 2022 | Hybrid Reborn reshapes generation five |
- 1994
Go hybrid or lose the project
Akihiro Wada told G21 leader Takeshi Uchiyamada to make the car a hybrid. The target became twice a conventional car's fuel efficiency.2
- 1997
December 10: the NHW10 goes on sale
The Japan-only NHW10 launched as the world's first mass-produced gasoline-electric hybrid, powered by the Toyota Hybrid System.14
- 2003
A Kammback liftback with 110 hp
The second generation traded the sedan shape for a Kammback liftback. Its hybrid system made 110 hp; electric A/C could run with the engine stopped.135
- 2009
2010 Prius: 1.8 liters and 134 hp
The third generation delivered 134 hp combined. EPA combined economy was 50 mpg; the 2010 car returned 42 mpg in testing.67
- 2011
Prius becomes a wider family
The Prius v MPV and Prius c hatchback joined the family. The first production Prius plug-in followed in 2012.1
- 2015
TNGA and all-wheel drive in Japan
The fourth generation brought TNGA, a lower center of gravity and rear double-wishbone suspension. Japan also gained E-Four all-wheel drive.18
- 2016
Prius Prime brings a second plug-in
The second plug-in generation reached the US in November as the Prius Prime, initially with four seats.1
- 2017
6.1 million Prius-family sales
By January, worldwide Prius-family sales reached 6.1 million: 61% of all Toyota hybrids sold since 1997.1
- 2022
Hybrid Reborn reshapes generation five
Chief engineer Satoki Oya gave the fifth-generation designers freedom; project chief designer Yuji Fujiwara pursued the Hybrid Reborn concept.91011
Every generation

XW101997–2003 
XW202003–2012 
XW302009–2016 
XW502015–2022 
XW602022–present
Power over the years
From 110 hp to 220 hp in 17 years.
Versions
11 versions worth knowing, with their power.
-
Standard
Prius XW30 mainstream grades
2010–2015 (US)
134 hp -
Standard
Prius mainstream grades (fourth and fifth generation)
-
Performance
Prius Touring (US)
2007–2009
110 hp -
Standard
Prius Plug-in Hybrid (XW30)
-
Standard
Prius Prime / Plug-in (second plug-in generation)
-
Special
Prius Nightshade (US)
-
Special
Prius Persona / Special Edition
2013; 2015
-
Performance
Prius S Touring Selection G's (Japan)
-
Performance
Prius PHV GR Sport (Japan)
-
Limited
Prius 2020 Edition (US)
2021
-
Limited
Prius 10th Anniversary (UK)
2010
How to spot one
Look for
- First generation: a sedan with a short sloping hood, large front lamps and wraparound rear lights.14
- Second generation: sloping-roof hatchback with a Kammback tail.515
- Fourth generation: sloping roof and split rear window; early taillights dive toward the bumper.19
Year by year
- 2004 (US)
Second generation replaces the sedan body with a sloping-roof hatchback.15
- 2005 (US)
Rear-window wiper/washer becomes standard, having previously been optional.15
- 2006
XW20 upper taillight sections change from black to clear, alongside a lightly revised front end.5
- 2012
Third-generation refresh updates both sets of lights and the front bumper; US Two adds 15-inch covers and LED running lights.6
- 2019
Rear lights change from vertical to horizontal; headlights become slimmer, and new round fog lights sit in the lower grille.12
- 2023
The body sits lower and wider, the roof peak moves rearward and the hatch loses its vertical glass panel.10
Don’t confuse it with

Prius 
Toyota Prius c / Aqua Toyota Prius c / Aqua
The c/Aqua is a subcompact hatchback; the regular Prius has been a compact five-door liftback since 2003.1

Prius 
Toyota Prius v / α / + 
Prius Honda Insight Honda Insight
On the 2010 models, the Insight's grille curves upward like a smile; the Prius grille has a downturned mouth.7
Against its rivals
-
-
Prius vs Honda Insight EX (2010)
0–97 km/h lower is better
Prius10 sHonda Insight EX (2010)10.3 s7 -
Prius vs Auris Hybrid T Spirit
Price as reviewed lower is better
Prius23,895 £Auris Hybrid T Spirit21,325 £24 -
Prius vs Volkswagen Golf GTE
Plug-in weight lower is better
Prius1,530 kgVolkswagen Golf GTE1,615 kg25
Prices
Show the numbers
| Year | Price | Amount | Detail |
|---|---|---|---|
| 2001 | Launch price | $19,995 | US retail price, 2001 model year |
| 2001 | Price when new | $19,995 | US published retail |
| 2004 | Price when new | $20,510 | US base |
| 2004 | Price when new | $23,668 | US as tested |
| 2010 | Price when new | $22,750 | US base |
| 2010 | Price when new | $31,950 | US as tested |
| 2023 | Price when new | $28,545 | US base, LE |
| 2023 | Price when new | $31,990 | US base, XLE |
| 2023 | Price when new | $35,560 | US base, Limited |
| 2024 | Price when new | $28,745 | US base, LE |
| 2024 | Price when new | $35,760 | US base, Limited |
| 2025 | Auction sale | $29,900 | 2025 Prius, mileage 7,713, Bidbus |
| 2026 | Auction sale | $11,759 | 2007 Prius, 28k miles, BaT |
| 2026 | Auction sale | $32,000 | 2026 Prius, 1,041 miles, Bidbus |
| 2026 | Auction sale | $17,200 | 2019 Toyota, Bidbus |
| 2026 | Value today | $4,600–$32,000 |
The rest of the story is in the app
The full file tells why each version matters, the legend behind the car and what to check before buying one.
Versions
- Why each of the 11 versions matters
Legend
- 13 stories from its legend
- “Land Speed Prius: 210.5 km/h”
- “No. 31's Sugo GT300 victory”
Generations
- The story of each of the 5 generations
Market
- 6 things to check before buying one
- Where prices are heading, and why
SPOT is free on iPhone. Full car files come with SPOT Plus.
Sources
Every fact on this page links to the source it rests on.
See all 35 sources
- Toyota Prius - Wikipedia en.wikipedia.org
- The Story Behind the Birth of the Prius, Part 1 | Toyota Motor Corporation Official Global Website global.toyota
- History of the Toyota Prius | Toyota UK mag.toyota.co.uk
- Toyota Launches the Revolutionary PRIUS Hybrid Passenger Vehicle | Toyota Motor Corporation Official Global Website global.toyota
- Toyota Prius (XW20) - Wikipedia en.wikipedia.org
- Toyota Prius (XW30) - Wikipedia en.wikipedia.org
- 2010 Hybrid Comparo caranddriver.com
- Toyota Prius (XW50) - Wikipedia en.wikipedia.org
- World Premiere of All-New Prius in Japan | Toyota | Global Newsroom | Toyota Motor Corporation Official Global Website global.toyota
- Tested: 2023 Toyota Prius Drives Even Better Than It Now Looks caranddriver.com
- Prius Design Sketches | Toyota Design | Toyota Brand | Mobility | Toyota Motor Corporation Official Global Website global.toyota
- The New 2019 Toyota Prius with AWD-i Intelligent All-Wheel Drive - Toyota Media Site media.toyota.co.uk
- The Toyota Prius is the 2024 MotorTrend Car of the Year motortrend.com
- Toyota Prius (XW10) - Wikipedia en.wikipedia.org
- 2004-09 Toyota Prius | Consumer Guide Auto consumerguide.com
- Hollywood Goes Green - MovieMaker Magazine moviemaker.com
- Used Toyota Prius Mk3 buying guide | DrivingElectric drivingelectric.com
- 2010-15 Toyota Prius | Consumer Guide Auto consumerguide.com
- Used Toyota Prius (Mk4, 2015 - 2022) review and buyer's guide | Auto Express autoexpress.co.uk
- TOYOTA、プリウスをマイナーチェンジ | トヨタ | グローバルニュースルーム | トヨタ自動車株式会社 公式企業サイト global.toyota
- Toyota Launches New "GR" Sports Car Series in Japanese Market | Toyota | Global Newsroom | Toyota Motor Corporation Official Global Website global.toyota
- 2021 Toyota Prius Gets 20th Anniversary 2020 Edition motortrend.com
- Prius 10th Anniversary - Toyota Media Site media.toyota.co.uk
- Toyota Prius T Spirit 1.8 auto review | evo evo.co.uk
- New Toyota Prius review - how does the hybrid hero drive? | evo evo.co.uk
- News | SUPER GT オフィシャルサイト supergt.net
- Under the skin of the Toyota Land Speed Prius | Toyota UK mag.toyota.co.uk
- Starring Role: Hollywood's love affair with Toyota's Prius continues autoweek.com
- GT4 Toyota Prius Demo (Pics and Video inside) | GTPlanet gtplanet.net
- 2026 Toyota Prius Auction Result #11886 - Bidbus bidbus.com
- Buying a Used Prius: What to Know by Generation | Atomic Auto atomicauto.com
- Used Toyota Prius (3rd-gen) review - ReDriven redriven.com
- Tested: 2004 Toyota Prius Enters the Mainstream caranddriver.com
- No Reserve: 28k-Mile 2007 Toyota Prius for sale on BaT Auctions - sold for $11,759 on September 4, 2026 (Lot #261,581) | Bring a Trailer bringatrailer.com
- 2025 Toyota Prius Auction Result #1456 - Bidbus bidbus.com
- en.wikipedia.org
- global.toyota
- mag.toyota.co.uk
- caranddriver.com
- media.toyota.co.uk
- motortrend.com
- consumerguide.com
- moviemaker.com
- drivingelectric.com
- autoexpress.co.uk
- evo.co.uk
- supergt.net
- autoweek.com
- gtplanet.net
Photo credits
- Photo: Rudolf Stricker, CC BY-SA 3.0, via Wikimedia Commons
- Photo: Karrmann, CC BY-SA 3.0, via Wikimedia Commons
- Photo: Vauxford, CC BY-SA 4.0, via Wikimedia Commons
- Photo: Damian B Oh, CC BY-SA 4.0, via Wikimedia Commons
- Photo: IFCAR, Public domain, via Wikimedia Commons
- Photo: Carsfera from NYC, USA, CC BY 2.0, via Wikimedia Commons
- Photo: Elise240SX, CC BY-SA 4.0, via Wikimedia Commons
- Photo: HJUdall, CC0, via Wikimedia Commons
- Photo: Tokumeigakarinoaoshima, CC0, via Wikimedia Commons
- Photo: Kevauto, CC BY-SA 4.0, via Wikimedia Commons
- Photo: HJUdall, CC0, via Wikimedia Commons
- Photo: Tokumeigakarinoaoshima, CC BY-SA 4.0, via Wikimedia Commons
- Photo: Tokumeigakarinoaoshima, CC BY-SA 4.0, via Wikimedia Commons
- Photo: Cutlass, CC0, via Wikimedia Commons
- Photo: MercurySable99, CC BY-SA 4.0, via Wikimedia Commons
- Photo: Corvettec6r, Public domain, via Wikimedia Commons