Lincoln Continental Mark IV
1973: 69,437 Mark IVs built, leaving Eldorado's 51,451 behind.1
Researched November 9, 2026 from 33 sources
At a glance
The story
Built to contest the personal-luxury market with Cadillac Eldorado, the 1972–1976 Mark IV shared a Thunderbird chassis and wore opera windows that became a Mark-series signature.24
Show the numbers
| Year | What happened |
|---|---|
| 1939–1948 | Lincoln Continental |
| 1956–1957 | Continental Mark II (Mark II) |
| 1969–1971 | Continental Mark III (Mark III) |
| 1972–1976 | Continental Mark IV (Mark IV) |
| 1977–1979 | Continental Mark V (Mark V) |
| 1968 | Knudsen chooses Dahlberg's design |
| 1971 | 1972 model enters production |
| 1973 | 69,437 built: the production peak |
| 1973 | Opera windows become standard |
| 1974 | Gold trim and King of the Hill |
| 1975 | Blue Diamond, Lipstick and Versailles |
| 1975 | 1976 Designer Series launches |
| 1976 | March's Black Diamond and Desert Sand |
| 1976 | Four-wheel discs, then the Mark V |
- 1968
Knudsen chooses Dahlberg's design
Knudsen chose Wes Dahlberg's studio proposal over Gene Bordinat's objections. Iacocca backed an alternative, but Knudsen stayed too long for a switch.56
- 1971
1972 model enters production
The Mark III's replacement began production in fall 1971. For 1972 it measured 5,591 mm long and returned 10–12 mpg.578
- 1973
69,437 built: the production peak
Mark IV output reached 69,437 versus Eldorado's 51,451; Lincoln's total production cleared 100,000 for the first time.12
- 1973
Opera windows become standard
The former option became standard; Heinz Prechter's glass-panel moonroof arrived as an expensive extra.45
- 1974
Gold trim and King of the Hill
Gold and late-year Saddle and White joined Silver. Faster and riding more smoothly than Eldorado, the Mark IV regained MotorTrend's King of the Hill crown.910
- 1975
Blue Diamond, Lipstick and Versailles
Choices included Blue Diamond, Lipstick Red/White and Saddle/White Luxury Groups, plus a spring Versailles edition.3
- 1975
1976 Designer Series launches
The October 3 launch brought Bill Blass, Cartier, Givenchy and Pucci themes, signatures in the opera windows and gold-plated dash emblems.11
- 1976
March's Black Diamond and Desert Sand
Spring Luxury Options added Black Diamond and Desert Sand; estimated production was no more than 50–100 examples of each Spring Edition Mark IV.12
- 1976
Four-wheel discs, then the Mark V
Disc brakes reached all four wheels, retaining rear-only Sure-Track ABS. After 56,110 cars, the Mark IV gave way to the 1977 Mark V.2345
Every generation

Lincoln Continental1939–1948 
Mark II1956–1957 
Mark III1969–1971 
Mark IV1972–1976 
Mark V1977–1979
Power over the years
From 212 hp to 217 hp in 2 years.
Versions
12 versions worth knowing, with their power.
-
Standard
Continental Mark IV
1972–1976
-
Special
Silver Luxury Group
1973–1974
-
Special
1974 Gold and Saddle/White Luxury Groups
1974
-
Special
Blue Diamond and Lipstick/White Luxury Groups
1975–1976
-
Special
Versailles interior option
1975–1976
-
Special
Gold/Cream, Red/Rose and Jade Luxury Groups
1976
202 hp -
Special
Bill Blass Edition
1976
202 hp -
Special
Cartier Edition
1976
202 hp -
Special
Givenchy Edition
1976
202 hp -
Special
Pucci Edition
1976
202 hp -
Special
Spring Luxury Options
1976
202 hp -
Special
Barris/California Show Cars Bugazzi
1972
212 hp
How to spot one
Look for
- Upright, Rolls-Royce-style grille.45
- Concealed headlights behind opening doors.4
- Faux spare-tire hump on the trunk lid, absent from the earlier 1959 Mark IV.451617
- Oval opera windows in the rear roof pillars.1
- Long hood, short deck and a vinyl roof, with full coverage or a landau top.41113
Year by year
- 1972–1973
The 1972 front bumper dips under a taller grille; the 1973 bumper runs straight across, with a shallower grille.14
- 1972–1973
Opera windows are optional for 1972, then standard from 1973; a windowless car can be an early example.14
- 1974
A new rear impact bumper accompanies taillights relocated from the bumper into the body.4
- 1976
Designer Series adds signed opera windows, dished aluminum wheels and a 22-karat gold-plated dash plaque.411
- March 1976
Spring Luxury Options use a different landau-roof material; Desert Sand has a tan patent-leather vinyl roof.12
Don’t confuse it with

Continental Mark IV 
Ford Thunderbird
Prices
Show the numbers
| Year | Price | Amount | Detail |
|---|---|---|---|
| 2014 | Auction sale | $12,650 | 1976 Cartier Edition, 16,497 miles, Santa Monica, California |
| 2018 | Auction sale | $31,350 | 1972 Mark IV, 906 miles, Auburn, Indiana |
| 2019 | Auction sale | $4,400 | 1974 Mark IV, Auburn, Indiana |
| 2025 | Auction sale | $4,100 | 1976 Mark IV, 87,705 miles shown, Lynden, Washington |
| 2025 | Auction sale | $7,151 | 1972 Mark IV, 93k miles shown, BaT |
| 2025 | Auction sale | $40,000 | 1974 Mark IV, 4k miles shown, BaT |
| 2025 | Auction sale | $4,300 | 1976 Mark IV, 43k miles shown, BaT |
| 2025 | Auction sale | $6,100 | 1973 Mark IV, 31k miles shown, BaT |
| 2026 | Auction sale | $9,800 | 1976 Mark IV, 69k miles shown, BaT |
| 2026 | Auction sale | $16,750 | 1976 Givenchy Edition, 38k miles, BaT |
| 2026 | Auction sale | $12,500 | 1974 Mark IV, 16k miles shown, BaT |
| 2026 | Auction sale | $22,000 | 1975 Gold Luxury Group, 20k miles shown, BaT |
| 2026 | Value today | $4,300–$22,000 |
The rest of the story is in the app
The full file tells why each version matters, the legend behind the car and what to check before buying one.
Versions
- Why each of the 12 versions matters
Legend
- 13 stories from its legend
- “The 1973 boom took Lincoln past 100,000”
- “A Funny Car with a real landau roof”
Generations
- The story of each of the 5 generations
Market
- Where prices are heading, and why
SPOT is free on iPhone. Full car files come with SPOT Plus.
Sources
Every fact on this page links to the source it rests on.
See all 33 sources
- Continental Mark IV – Wikipedia de.wikipedia.org
- The Ultimate '70s Land Yacht: Lincoln Continental Mark IV, 1972-76 - Mac's Motor City GarageMac's Motor City Garage macsmotorcitygarage.com
- The Lipstick Lincoln: 1976 Continental MkIV - Old Motors oldmotors.net
- Lincoln Continental Mark IV - Wikipedia en.wikipedia.org
- Mark of Success: The Lincoln Continental Mark Series < Ate Up With Motor ateupwithmotor.com
- The Continental Mark IV—A Contest Of Wills – Dean’s Garage deansgarage.com
- Lincoln Continental Mark III - Wikipedia en.wikipedia.org
- 1972 Lincoln Mark IV: The Jalopnik Classic Review jalopnik.com
- 1974 Continental Mark IV lincoln-continental-club.eu
- King Of The Hill: 1968 Cadillac Eldorado vs. 1969 Lincoln Continental Mark III motortrend.com
- Rolling Fashion: The Continental Mark IV Designer Series - Mac's Motor City GarageMac's Motor City Garage macsmotorcitygarage.com
- Spring Color 1976 Continental Mark IVs | Lincoln & Continental Owners Club lcoc.org
- 1976 Continental Mark IV lincoln-continental-club.eu
- Pucci lincoln-continental-club.eu
- 1972 George Barris Bugazzi Review: Driving the Most Extravagant Lincoln Ever Made thedrive.com
- Lincoln Continental - Wikipedia en.wikipedia.org
- Continental Mark II - Wikipedia en.wikipedia.org
- The Misc. Files: The G Force | NHRA nhra.com
- TV Det. Frank Cannon and his Mark IV are Still Thrilling Fans | Lincoln and Continental Owner's Club - Western Region lcocwestern.org
- IGCD.net: Lincoln Continental Mark IV in Driver: Parallel Lines igcd.net
- 3 Tons of Water In a Road-Legal 1972 Mark IV: Hot Tub Lincoln! autoweek.com
- 1976 Lincoln Continental Cartier Edition | California 2014 | RM Sotheby's rmsothebys.com
- 1972 Lincoln Continental Mark IV | Auburn Fall 2018 | RM Sotheby's rmsothebys.com
- 1974 Lincoln Continental Mark IV | Auburn Fall 2019 | RM Sotheby's rmsothebys.com
- 1976 LINCOLN CONTINENTAL MARK IV 2-DOOR HARDTOP available for Auction | AutoHunter.com | 74766273 autohunter.com
- No Reserve: 1976 Lincoln Continental Mark IV for sale on BaT Auctions - sold for $4,300 on June 14, 2025 (Lot #196,067) | Bring a Trailer bringatrailer.com
- 20k-Mile 1975 Lincoln Continental Mark IV for sale on BaT Auctions - sold for $22,000 on January 27, 2026 (Lot #227,984) | Bring a Trailer bringatrailer.com
- No Reserve: 1976 Lincoln Continental Mark IV for sale on BaT Auctions - sold for $9,800 on November 6, 2026 (Lot #272,647) | Bring a Trailer bringatrailer.com
- 38k-Mile 1976 Lincoln Continental Mark IV Givenchy Edition for sale on BaT Auctions - sold for $16,750 on April 29, 2026 (Lot #240,131) | Bring a Trailer bringatrailer.com
- No Reserve: 16k-Mile 1974 Lincoln Continental Mark IV for sale on BaT Auctions - sold for $12,500 on February 19, 2026 (Lot #230,559) | Bring a Trailer bringatrailer.com
- 1972 Lincoln Continental Mark IV for sale on BaT Auctions - sold for $7,151 on September 6, 2025 (Lot #208,883) | Bring a Trailer bringatrailer.com
- 1974 Lincoln Continental Mark IV for sale on BaT Auctions - sold for $40,000 on September 2, 2025 (Lot #208,175) | Bring a Trailer bringatrailer.com
- No Reserve: 1973 Lincoln Continental Mark IV for sale on BaT Auctions - sold for $6,100 on May 29, 2025 (Lot #193,834) | Bring a Trailer bringatrailer.com
- de.wikipedia.org
- macsmotorcitygarage.com
- oldmotors.net
- en.wikipedia.org
- ateupwithmotor.com
- deansgarage.com
- jalopnik.com
- lincoln-continental-club.eu
- motortrend.com
- lcoc.org
- thedrive.com
- nhra.com
- lcocwestern.org
- igcd.net
Photo credits
- Photo: Mr.choppers, CC BY-SA 3.0, via Wikimedia Commons
- Photo: Rex Gray, CC BY 2.0, via Wikimedia Commons
- Photo: Rex Gray from Southern California, CC BY 2.0, via Wikimedia Commons
- Photo: Mr.choppers, CC BY-SA 3.0, via Wikimedia Commons
- Photo: Elise240SX, CC BY-SA 4.0, via Wikimedia Commons
- Photo: Mr.choppers, CC BY-SA 3.0, via Wikimedia Commons
- Photo: sv1ambo, CC BY 2.0, via Wikimedia Commons
- Photo: LincolnGivenchy, CC BY-SA 3.0, via Wikimedia Commons
- Photo: CZmarlin — Christopher Ziemnowicz, releases all rights but a photo credit would, Public domain, via Wikimedia Commons